No one can serve two masters; for either he will neglect the one and love the other; or he will be devoted to one and despise the other.
You cannot serve God and Mammon.
This is clear enough; but you'd need to be pretty poor to actually like it!
I don't think it's saying that you need to starve in a hovel to love God, or that starving in a hovel would do the job, either. It can't be something one "balances," because there's no natural balance point. On another hand, God probably doesn't to object to people having 'enough,' whatever that might be. But one has to watch that step between 'need' and 'want'; it can be a big one!